Media Event

The 16th Favourite Brands Awards Ceremony was successfully held on 12 November 2015 at Crowne Plaza Hong Kong Kowloon East with over 300 business partners attended.  A total of 56 awards were presented at the ceremony to the brands most perceived by customers.

As Wellcome celebrates its 70th birthday this year, a special silent auction for “6-in-1 Uncut Limited Edition Wellcome 70th anniversary $70 vouchers” was held to raise fund for Heep Hong Society and amazing performances and interactive games with guests had led the event to climax.

On 23 October 2014, the 15th Favourite Brands Awards Ceremony was successfully held. With over 240 representatives from Wellcome’s business partners participating in the ceremony, 56 awards, results of which being derived from customer voting, were presented to our suppliers.
This year, the four celebrities from the “Like Always” television commercial surprised all attending guests with amazing performances and interactive games with them. Our colleagues from the Merchandising Team even partnered with some of the suppliers to perform a skit on one of the “Like Always” commercials, which added more excitement to the evening. 

The 14th annual ‘Favourite Brands’ Awards Ceremony was successfully held on 30 October 2013, recognizing the top supermarket brands that have won the hearts of the Hong Kong people. Over 220 representatives from Wellcome’s business partners participated In its 13th year, Wellcome’s recent Favourite Brands Awards poll broke all previous records with the participation of 111 valued business partners and the highest number of votes received through public voting.

Wellcome newly introduced 3 awards related to "Family’s Favourite", namely “Dad’s Favourite Brand Award”, “Mum’s Favourite Brand Award” and “Kid’s Favourite Brand Award” to bring more excitements to customers and engage the public for voting.

Wellcome announced the results of its 13th annual ‘Favourite Brands’ Awards, recognizing the top supermarket brands that have won the hearts of the Hong Kong people. In its 13th year, Wellcome’s recent Favourite Brands Awards poll broke all previous records with the participation of 111 valued business partners and the highest number of votes received through public voting.

Wellcome newly introduced 3 awards related to "Family’s Favourite", namely “Dad’s Favourite Brand Award”, “Mum’s Favourite Brand Award” and “Kid’s Favourite Brand Award” to bring more excitements to customers and engage the public for voting.

Partnering with business partners, Wellcome held a wine dinner at Watermark Seafood Bar & Grill in June 2012. In addition to the good wines, delicious dishes and suggestions on food and wine pairing, lucky draws were also held to excite the participants.

Fans of Wellcome Facebook page were invited to cook their own home-style budget friendly recipes, upload the photos of the dishes and entered the recipe contest.The contest run over 8 weeks with two-tier judging process; the recipe with the most "likes" on a weekly basis and enter the final stage of the contest for chance to win grand prizes.

To promote home dining, Wellcome invited a celebrity chef, Hilda Leung, to host a blogger event to share easy home-style and wallet-friendly recipes with some foodie bloggers. These bloggers then shared these recipes on their blogs and to further promote the message of dining at home with families.

Wellcome announced the results of its 12th annual ‘Favourite Brands’ Awards, recognizing the top supermarket brands that have won the hearts of the Hong Kong people. The management team were joined by longstanding business partners at its award presentation ceremony hosted by Wellcome to honour the award winners.