2014

Wellcome was proud to receive 40 awards in areas of branding, CSR, green initiatives, marketing and customer service,
thereby achieving record-breaking results in 2014. Below are some of the awards:

Branding:

• The Most-Liked Retail Brand by Hong Kong Consumers in Ming Pao Prestigious Corporate Brand Awards 2014

CSR:

• Biggest Team in “Beat the Banana!” Charity Run  2014 - organized by World Cancer Research Fund

Green Initiatives:

• CLP Power – 2014 CLP Power GREEN PLUS Recognition Award: Prestige Honor Award & Joint Energy Saving Award

Marketing:

Wellcome’s “Like Always” marketing campaign was recognized by the following 8 awards:

• 2014 HKMA/TVB Awards for Marketing Excellence (Campaign Award) – Silver Award
• 2014 HKMA/TVB Awards for Marketing Excellence – Citation for Outstanding TV Campaign
• Marketing Magazine’s Marketing Excellence Awards – Excellence in Advertising : Gold Award
• Marketing Magazine’s Marketing Excellence Awards – Excellence in TV Advertising : Gold Award
• Kam Fan Awards 2014 (Merit) in TVC Film Single – Supermarket & Restaurants
• Kam Fan Awards 2014 (Merit) in TVC Film Campaign
• TVC Weekly Brand Awards Advertising Co Stars
• Fashion & Beauty 2014 – “Most Liked TVC Characters among Office Ladies”

 A marketing professional from the Marketing Team was awarded:

• 2014 HKMA/TVB Awards for Marketing Excellence (Individual Award)
  – Outstanding Marketing Professional Award

Customer Service:

• 2013-2014 Mystery Shopper Service Association–Smiling Enterprise Award
• Hong Kong Retail Management Association Service & Courtesy Award
  -Outstanding Performance Award (two individual awards)

Please click here for full list of awards.

2013

• Environmental Campaign Committee, Environmental Protection Department & 9 other organizations
  – Gold Award in the Sectoral Awards (Wholesalers and Retailers) of Hong Kong Awards for Environmental Excellence (HKAEE)
   
• Ming Pao & The Chinese University of Hong Kong
  –Consumers' Most Favourite Hong Kong Corporate Brand (Retail) in Ming Pao Prestigious Corporate Brand Awards 2013
   
• The Hong Kong Council of Social Service Age
  - Bronze Award for “Wellcome Senior Citizen Day” in the Friendly City Appreciation Scheme
   
• Environmental Protection Department, Environmental Campaign Committee & 9 other organizations
  – Gold Award in the Sectoral Awards (Wholesalers and Retailers) of Hong Kong Awards for Environmental Excellence (HKAEE)
   
• CLP Power – 2013 CLP Power GREENPLUS Recognition Award Programme Category Gold Award & Joint Energy Saving Award
   
• Hong Kong Management Association (HKMA) & TVB – Merit Award (Campaign Award),
  1 Distinguished Marketing Leadership Award (Individual Award) and
  3 Outstanding Marketing Professional Award (Individual Award) in HKMA/TVB Awards For Marketing Excellence 2013
   
• Marketing Magazine – Gold Award for Excellence in Out-Of-Home Marketing (68th Time Tunnel),
  Silver Award for Excellence in Mobile Marketing (Low Low Price Watcher),Bronze Award for
  Excellence in Experiential Marketing (Low Low Price Watcher) & Bronze Award for Excellence in Sponsorship
  (“Beat the Banana! Charity Run) in Marketing Magazine’s Marketing Excellence Award 2013
   
• Wisers – Innovation Award
   
• Octopus Cards Limited – Octopus Premier Award , Octopus Usage Growth Award (Supermarket) &
  Champion in the Growth Award in Reward$ 

2012

• Ipsos Marketing -“Hong Kong’s Most Liked Supermarket 2012”
   
• TVB Weekly - “Outstanding Corporate Image Award 2012”

2011

• Hong Kong Retail Management Association - “Individual Award Winner
  - Supervisory Level” and “Individual Award Winner - Junior Frontline Level” in the
  “2011 Hong Kong Retail Management Association Service & Courtesy Award”
   
• HK4As - Silver Award in “2011 EFFIE Awards”
   
• Ipsos Marketing -“Hong Kong’s Most Liked Supermarket 2011”
   
• Environmental Campaign Committee, Environmental Protection Department & 9 other organizations
  - Gold Award in the Sectoral Awards (Retailers) of Hong Kong Awards for Environmental Excellence (HKAEE)

2010

• Take me Home - "The Best for Home Award 10-11"
   
• Ming Pao & The Chinese University of Hong Kong
  - "Hong Kong Proud Brand Award - Judging Panel Award (Department Store, Supermarket and Convenience Store Category)"
   
• Hong Kong Retail Management Association
  - "Champion of Junior Level - Supermarket Category" in "Service & Courtesy Award"
   
• TVB Weekly - "TVB Weekly Outstanding Award 2010"
   
• Hong Kong Tourism Board - accredited merchant under Quality Tourism Services (QTS) Scheme,
  member of Quality Tourism Services Association
   
• China Enterprise Reputation & Credibility Association (Overseas) Ltd.
  - "Consumers' Most Favourable Hong Kong Brands 2010"
   
• Jardine Matheson Group - "Marketing Excellence Award" in 2010 Pride in Performance (PIP) Award
   
• Employees Retraining Board - "Employee Merit Award" in Manpower Development Award Scheme

2009

• Ming Pao & The Chinese University of Hong Kong - "Hong Kong Proud Brand Award-
  Judging Panel Award (Department Store, Supermarket and Convenience Store Category)"
   
• Take me Home - "The Best for Home Award 10-11"
   
• HKMA and TVB - "Certificant of Excellence" and "Citation for Outstanding TV Campaign" in
  HKMA/TVB Awards for Marketing Excellence 2009
   
• TVB Weekly - "TVB Weekly Outstanding Award 2009"
   
• HK4As - Grand Prize and Gold Prize in the "2009 EFFIE Awards"
   
• Media Magazine - Silver Award of "the Most Effective Use of Advertising"
  in Asian Marketing Effectiveness awards (AME) 2009
   
• Television Broadcasts Limited (TVB) - “The Most Creative Award” and
  “The Most Popular Female Leading Character Award” respectively,
  in the “TVB Most Popular TV Commercial Awards 2009"
   
• Environmental Protection Department and various environmental authorities
  - "Sectoral Awards in the Hong Kong Awards for Environmental Excellence 2008 - Gold Award"
   
• China Enterprise Reputation & Credibility Association (Overseas) Ltd
  - "The Most Favorable Enterprise with Good Credibility" and
  "PRC Consumers Most Favorable Hong Kong Brands"
   
• Hong Kong Brand Development Council - "Hong Kong Premier Service Brand"
  in Hong Kong Top Service Brand Awards 2009

2008

• Take me Home - "The Best for Home Award 08-09"
   
• Ming Pao - "The Hong Kong Proud Brand Award"
   
• China Times "Times Advertising Awards" - "Best TVC of the Show and "Gold in the Retail TVC Category"
   
• HK4As "Kam Fan Awards" - a total of 16 awards
   
• Hong Kong Brand Development Council "Hong Kong Top Service Brand Awards" - "Hong Kong Top Service Brand"
   
• Reader's Digest "Trusted Brand" - Gold Award for "Supermarket Chain"
   
• Prime Magazine and Business Environment Council "Prime Award for Eco-Business 2008"

2007

• Next Magazine 18th annual "Top Service Award" First runner-up
  – "Supermarket/Convenience Store Category"
   
• Next Magazine 18th annual "Top Service Award" First Runner-up
  – "The Best Staff Award"
   
• Hong Kong Retail Management Association "Service and Courtesy Awards
  " Supervisory Level Champion - "Supermarket/Convenience Store Category"
   
• "Asia Pacific PR Awards 2007" - "Award of Corporate Branding Campaign"